Lenny Murphy chats with Suzy CEO Matt Britton about his journey from agency founder to insights tech pioneer. Matt shares how a bold pivot turned a struggling company into a research powerhouse, why blending storytelling with data drives Suzy’s success, and how AI—especially voice tech—is reshaping the future of insights. He also teases his new book Generation AI, exploring how Gen Alpha will transform business and culture.

In this enlightening conversation, we sit down with Matt Britton, a luminary in the realm of marketing and author of "Youth Nation."

Matt, renowned for his insights into Generation Z and pioneering marketing strategies, shares his journey from founding the advertising powerhouse MRY to creating Suzy, an innovative AI-driven consumer insights platform.

Delving into the heart of marketing's future, Matt unveils how Suzy leverages AI to reshape brand engagement, offering a glimpse into the transformative potential of AI in understanding and connecting with the new consumer.

Join us as we explore the intersection of marketing and technology, shedding light on how AI is not just a tool but a pivotal force in crafting the narratives of tomorrow's brands.