What does it take to steward one of America’s most beloved—and scrutinized—brands through an era of cultural transformation? That’s the question I tackled with Tim Ellis, Executive Vice President and Chief Marketing Officer of the National Football League, during a live episode of The Speed of Culture podcast at the POSSIBLE Conference in Miami.

As Gen Z begins to enter the workforce, they are faced with a rapidly changing landscape due to the rise of artificial intelligence (AI). Many traditional career paths are being disrupted, and new opportunities are emerging that require different skill sets and ways of thinking.