In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

• Am I value OR am I luxury?

• Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

The core parent, the core CMO of the household, the future CEO of the enterprise is millennials, and that's a big deal.

The principles of YOUTHNATION is that millennial ideals now a transcends all ages. There is a clear a restacking of the deck of what these consumers think is most important and it impacts how they spend their money and their time.

Education is in dire need of reinvention. As Gen Y takes hold in the C-Suite there will be a growing need for new workforce entrants with deep skill sets in arts and sciences.

#Millennials #Workplace #Future Of Work

Technology has empowered America’s youth to become activists and change the future of business and society from the sidewalks rather than the boardrooms.

As our economy continues to evolve heading into 2020 it’s clear that in order for brands to be successful, consumers need to be targeted at either the high end or low end.