As Gen Z begins to enter the workforce, they are faced with a rapidly changing landscape due to the rise of artificial intelligence (AI). Many traditional career paths are being disrupted, and new opportunities are emerging that require different skill sets and ways of thinking.

Matt Britton delivered his latest talk "Millennials Aren't Kids Anymore They Are Your Most Important Customer" at the 2019 Universo Totvs Conference In Sao Paulo Brazil

As the business world seemingly begins to look past the Millennial Generation in favor of Generation Z keynote speaker Britton reminded the audience of nearly 10,000 that the impact of Gen Y (Millennials) may just be getting started as they begin to enter the C-Suite Of Fortune 500 companies and become the head decision makers in household buying decisions on everything from CPGs to automobiles.

I often get asked a wide range of questions after I come off stage from my keynote appearances around the world. In connecting with other top business speakers here are some common themes on how the most prominent speakers rose to the top

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

• Am I value OR am I luxury?

• Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

When I was just starting out with my agency back in 2002 there was one cold February morning when I had hopped on a 5am flight for my first big meeting with a major CPG in the Midwest. After 100 emails and cold calls it was finally on….