Generation Beta Isn’t Coming. They’re Already Here.

Generation Beta won’t just grow up with smartphones — they’ll grow up with smart everything. AI won’t be a tool; it’ll be the default. From day one, their reality will be shaped by intelligent systems that learn them better than their parents do. For brands, that means the window to influence starts now — through the Millennial and Gen Z parents making decisions today. Ignore this shift, and you’ll wake up in five years wondering why your brand feels irrelevant.