Live at CES, I sat down with Tom Donaldson, Senior Vice President and Head of Creative Play Lab at LEGO Group, to unpack LEGO Smart Play—a new system that adds responsiveness, sound, light, and physical feedback to the LEGO brick universe without abandoning what made LEGO iconic in the first place.

Success in an AI-driven world isn’t about knowing how to solve a problem anymore.

It’s about knowing what problem is actually worth solving.

That shift in thinking—from execution to definition—isn’t just a philosophical nuance. It’s a professional wake-up call, especially for creatives like graphic designers, video editors, and digital artists who’ve built their careers on mastering tools and workflows that are now being rapidly absorbed by AI.

And yes, it’s happening faster than you think.