Join us in this compelling episode of the Marketers Debrief podcast, where we delve into the future of consumer engagement with marketing expert Matt Britton. Discover how the landscape is shifting from long-form content to the bite-sized, snackable media that audiences crave today. Learn about the transformative role of artificial intelligence in crafting personalized consumer experiences and how tools like Gong are revolutionizing B2B strategies by analyzing customer conversations for market insights. Matt Britton shares his expertise on the importance of building genuine emotional connections with consumers, focusing on delivering true value beyond storytelling.

In our conversation, we explore the cultural shift required within organizations to embrace AI, empowering teams to drive SEO, advertising, and product development. We also discuss the rising influence of Gen Z as decision-makers and the strategic flexibility needed in marketing budgets to link efforts directly to business outcomes. As CFOs increasingly evaluate marketing's impact on profitability, understanding these dynamics is crucial for securing vital resources. Don't miss this insightful discussion that offers a fresh perspective on navigating the evolving marketing landscape with AI and creativity at the forefront.

In this enlightening conversation, we sit down with Matt Britton, a luminary in the realm of marketing and author of "Youth Nation."

Matt, renowned for his insights into Generation Z and pioneering marketing strategies, shares his journey from founding the advertising powerhouse MRY to creating Suzy, an innovative AI-driven consumer insights platform.

Delving into the heart of marketing's future, Matt unveils how Suzy leverages AI to reshape brand engagement, offering a glimpse into the transformative potential of AI in understanding and connecting with the new consumer.

Join us as we explore the intersection of marketing and technology, shedding light on how AI is not just a tool but a pivotal force in crafting the narratives of tomorrow's brands.