Consumer behavior is undergoing its most dramatic transformation since the advent of mass media. As artificial intelligence becomes deeply embedded in daily life, we're witnessing the emergence of entirely new patterns of how people discover, evaluate, and purchase products and services. The changes we're seeing in 2026 represent not just technological advancement, but a fundamental evolution in human decision-making and brand relationships.

AI expert Matt Britton breaks down ChatGPT's new advertising model on Schwab Network. Learn why AEO is the new SEO and how brands must adapt to AI-powered discovery