The relationship between consumers and artificial intelligence has reached a tipping point. In 2026, we're witnessing the most significant transformation in consumer behavior since the advent of e-commerce. AI is no longer a futuristic concept—it's the invisible hand guiding millions of purchasing decisions, personalizing experiences, and fundamentally altering how people discover, evaluate, and buy products and services.

In my recent interview with Bloomberg, I shared insights on one of the most significant shifts in consumer behavior we've witnessed since the dawn of the internet: the rise of AI as the gateway to commerce, information, and everything in between.