Inside the AI-Powered Sales Engine: How I Built a 25,000-Hour Customer Intelligence System Without Writing a Line of Code

Matt Britton, CEO of Suzy and author of Generation AI, reveals how he built a 25,000-hour AI-powered customer intelligence system — without writing a single line of code. In this exclusive article, Britton explains how tools like Zapier, Browse AI, and GPT-4 transformed Suzy’s sales and marketing operations by turning Gong call transcripts into real-time insights, customer sentiment analysis, and automated marketing content. The result: a fully integrated, no-code AI engine that predicts churn, improves sales performance, and generates data-driven marketing assets — all powered by the authentic voice of the customer. This piece breaks down how CEOs and go-to-market leaders can design similar systems to drive growth, unlock hidden data, and compete in the age of AI automation.