Artificial Intelligence is changing everything — from how we shop, to how we socialize, to how we form brand preferences.

According to a recent Salesforce study, 73% of consumers now expect brands to understand their unique needs and expectations. That number is growing fast.

If you’re not evolving your thinking alongside your customers, you’re already behind.

It’s no longer about simply asking what people want —
It’s about predicting it, personalizing it, and delivering it instantly.

In this enlightening conversation, we sit down with Matt Britton, a luminary in the realm of marketing and author of "Youth Nation."

Matt, renowned for his insights into Generation Z and pioneering marketing strategies, shares his journey from founding the advertising powerhouse MRY to creating Suzy, an innovative AI-driven consumer insights platform.

Delving into the heart of marketing's future, Matt unveils how Suzy leverages AI to reshape brand engagement, offering a glimpse into the transformative potential of AI in understanding and connecting with the new consumer.

Join us as we explore the intersection of marketing and technology, shedding light on how AI is not just a tool but a pivotal force in crafting the narratives of tomorrow's brands.