The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
Paris Hilton has evolved into an influential media personality and entrepreneur, shaping 11:11 Media's future. Krystal Hauserman, 11:11 Media's CMO, has played a key role in this transformation. They have successfully diversified the brand, achieving significant success in retail and entertainment. The discussion also covers the evolving creator-consumer landscape and future consumer engagement opportunities.
Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising
Uber revolutionized ride-sharing and ventured into advertising. Mark Grether, Uber Advertising's vp and general manager, discusses its growth and engagement strategies. He has a strong background in digital disruption and assists companies in various sectors. Key takeaways include audience-centric advertising, talent nurturing, and unlocking advertising opportunities through first-party data on delivery and mobility sides.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports, founded in 2003, has achieved remarkable 4,000% revenue and audience growth. CEO Erika Ayers, a digital innovation leader, has driven Barstool's success by embracing failure, scaling culture, focusing on authentic content, and adapting in the evolving media landscape. The company's distinctive cultural DNA remains intact amid its significant expansion.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
The Indisputable Impact of Generational Expertise in Shaping Today's Business Landscape
Explore the indispensable role of generational expertise in today's business landscape. Dive into the unique characteristics of each generation, from the Silent Generation to Generation Z, and understand how their diverse values and behaviors impact market dynamics, shape effective communication strategies, and influence customer satisfaction. Harness the power of generational knowledge to drive your business growth.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial, shared insights into the future of digital banking. Ally's journey from traditional to digital banking coincided with the rise of the iPhone, attracting both tech-savvy youth and sophisticated older customers. Andrea discussed leveraging gaming for financial education and influencing college athletics. Despite challenges, Ally has excelled, serving 11 million customers with $138 billion in retail deposits.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
Lara Balazs, an industry leader, shares her career insights in a podcast. She emphasizes branding, initiative, diverse experiences, mentorship, authentic leadership, balance, technological readiness, and resilience. Key takeaways include the enduring relevance of brand power, the importance of authenticity in business communication, the benefits of reverse mentoring and networking, and the transformation toward authentic and empathetic leadership led by women.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
William White, Walmart's Chief Marketing Officer, shares valuable insights in a conversation about balancing tradition and innovation in marketing. He emphasizes the importance of curiosity and adaptability, emphasizing Walmart's focus on community engagement, trust-building, and innovative strategies for growth. The discussion also highlights the challenges and strategies faced during the pandemic.
The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash
Kofi Amoo-Gottfried, DoorDash's CMO, shares his journey from Ghana to global marketing success. Embracing change and risk, he prioritizes support for restaurants and dashers. DoorDash empowers small businesses, expands internationally, and fine-tunes its ad platform. Kofi's story highlights the importance of curiosity, kindness, and resilience in business and life.
The Intimacy of Data With Tariq Hassan Chief Marketing Officer Of McDonald's
All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty
Ulta Beauty is America's top beauty destination, offering 25,000+ products from 500+ brands. Karla Davis, vp of integrated marketing, shares insights on Ulta's success, focusing on their unique brand, loyalty programs, and delivering exceptional beauty experiences for customers. Key points include the all-in-one beauty destination concept, the success of Ultamate rewards, the significance of content, and the importance of an omnichannel experience.
The Rapidly Changing Path Of Gen Z Careers In The Face Of The AI Explosion
As Gen Z begins to enter the workforce, they are faced with a rapidly changing landscape due to the rise of artificial intelligence (AI). Many traditional career paths are being disrupted, and new opportunities are emerging that require different skill sets and ways of thinking.
Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas
In a recent podcast, Daniel Cherry, Senior VP at Adidas, shared insights from his marketing journey. From party promotion to brand partnerships, he emphasized the importance of understanding culture, leveraging brand success, and staying relevant. His advice for marketers includes embracing failure and nurturing a supportive community for career growth and success.
How e.l.f. Beauty Became a Gen Z Darling With Chief Digital Officer Ekta Chopra on What It Takes To Get To # 1
In the latest episode of The Speed of Culture podcast, Ekta Chopra, chief digital officer at e.l.f. Beauty, sits down with Suzy founder and CEO Matt Britton to discuss the brand’s unique strategy around digital experiences and innovative consumer trends.
Staying Innovative in the New Digital Age With Mastercard CMO Raja Rajamannar
Raja Rajamannar, chief marketing officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Rajamannar is a transformative business leader.
Radio Sales Master Summit Keynote | Weathering the Storm: Navigating Economic Shifts and the Future of Advertising
The world is changing at a rapid pace, and it can be challenging to keep up. In a recent keynote from Matt Britton at the Radio Sales Masters Summit., he shared valuable insights on the differences between millennials and Gen Z, the impact of the internet on consumer power, and how the world is changing again due to the current economic climate.