Radio Sales Master Summit Keynote | Weathering the Storm: Navigating Economic Shifts and the Future of Advertising
The world is changing at a rapid pace, and it can be challenging to keep up. In a recent keynote from Matt Britton at the Radio Sales Masters Summit., he shared valuable insights on the differences between millennials and Gen Z, the impact of the internet on consumer power, and how the world is changing again due to the current economic climate.
TikTok’s Sofia Hernandez On Why Comunity Commerce Is The Future
In today’s inaugural episode of The Speed of Culture, a part of the Adweek Podcast Network, Suzy founder and CEO Matt Britton talks with Sofia Hernandez, Global Head of Business Marketing at TikTok about her own personal journey and how that factors into the global phenomenon that is TikTok. Sofia shares why her love of people and mentorship is the very foundation of her success.
Marketing shift seen for Millennial generation
To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an innocence lost generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.