Matt Britton | Gen Z, AI, & New Consumer Expert

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Unveiling Consumer Trends 2024 with Matt Britton: Navigating the Future of Business in an Era of Unprecedented Change

As the world continues to navigate the turbulences presented by the pandemic, the transformation of consumer behavior has never been more pressing. Business leaders must stay ahead of the curve, discerning trends that enable their brands to resonate with consumers. Who better to guide such strategic thinking than Matt Britton, a globally recognized keynote speaker and acclaimed AI & New Consumer Expert?Beginning with his entrepreneurial roots, which led him to establish MRY—a world-renowned marketing and technology agency—Britton's profound understanding of consumer behavior has been at the heart of his success. As CEO of Suzy, a market research software platform that has raised over $100 Million, his expertise has deepened further. Suzy has revolutionized the way brands gain real-time insights from consumers. Added to this, Britton has consulted for more than half of the Fortune 500, cementing his reputation as an authority at the intersection of business, culture, and society.His recent Consumer Trends 2024 Mid-Year Report, a collaboration with Coefficient Capital, provides a deep dive into the undercurrents of consumer behavior. From the power shifts in the beauty industry driven by Gen Z, to the growing significance of YouTube as an entertainment platform, Britton's report unravels the intricacies of the consumer landscape. One disruptive trend spotlighted is the rise of Zyn, a move poised to reshape the game in various sectors. The report's insights are derived from rigorous surveys conducted among over 3,000 US consumers, uncovering compelling findings like the 90% of GLP-1 users keen on food products specifically tailored for them.Britton's ability to condense complex analyses into actionable insights is largely why global business leaders rely on his guidance. However, it is his gift of high-energy storytelling that makes his keynote presentations a resounding success. Whether it's workshops, offsites, or conferences, Britton dazzles audiences while delivering a rich tapestry of knowledge. His narratives, brimming with anecdotes and real-world examples, engage listeners, facilitating an exchange of ideas that many describe as transformative.By showcasing trends that will alter our business, culture, and society, Britton delivers a crucial service. The Consumer Trends 2024 Mid-Year Report underscores the importance of businesses—big or small—to stay attuned to consumer preferences. But more than merely providing such invaluable reports, Britton engages with corporations personally. He interacts intimately with teams to present findings, conducts in-depth discussions, and addresses doubts or queries. This strategic blend of providing high-value knowledge with an enriching interpersonal experience sets Britton apart as not just a speaker, but a trusted advisor.In the rapidly changing consumer landscape, the demand forpersonalized offerings and innovations is at an all-time high. Not engaging with these trends can potentially result in lostopportunities—or worse, lost relevance. Understanding and utilizing these trends makes the difference between a thriving business and an obsolete one. Britton’s expertise is not just about surviving these changes, but thriving amidst them.When you invite Matt Britton to deliver a keynote, you get more than a presentation. You gain a deep understanding of the evolving consumer world, empowering your business to drive relevance, resonance, and returns. You benefit from his wealth of experience, amassed from serving top-tier Fortune 500 companies, and his ground-breaking work as the CEO of Suzy. You'll be engaging with a dynamic leader who speaks the language of today's consumer, helping you align your business strategy to the new world order.It's time to act. Reach out to Matt Britton today, and let the insights flow. Navigate the future of consumer trends with the guidance of an expert, and reimagine your business in an era of unprecedented change. Matt will show you how. Are you ready?