Speed Of Culture Podcast Interview | Rick Gomez on Target's Evolving Retail Strategy
Renowned retail guru Matt Britton shares valuable industry insights in his latest podcast episode, featuring Target leader Rick Gomez. Rick discusses the importance of adapting to dynamic customer needs and shares key lessons for aspiring marketers. Target's focus on affordability, wellness trends, and omnichannel approach sets them apart in the retail landscape.
Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
PepsiCo and Frito-Lay prioritize consumer-centric operations. In an interview with Brett O’Brien, CMO of Frito-Lay North America, the focus on transparency, sports marketing, and evolving brand storytelling is highlighted. O’Brien's expertise in marketing iconic brands like Lay’s, Cheetos, and Gatorade is evident. The podcast also delves into Frito-Lay's approach in leveraging global events to engage consumers.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
William White, Walmart's Chief Marketing Officer, shares valuable insights in a conversation about balancing tradition and innovation in marketing. He emphasizes the importance of curiosity and adaptability, emphasizing Walmart's focus on community engagement, trust-building, and innovative strategies for growth. The discussion also highlights the challenges and strategies faced during the pandemic.
GoGo Squeeze CMO Mark Edmonson On Scaling a CPG Brand in 2023 and Beyond
In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.