Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America
PepsiCo and Frito-Lay prioritize consumer-centric operations. In an interview with Brett O’Brien, CMO of Frito-Lay North America, the focus on transparency, sports marketing, and evolving brand storytelling is highlighted. O’Brien's expertise in marketing iconic brands like Lay’s, Cheetos, and Gatorade is evident. The podcast also delves into Frito-Lay's approach in leveraging global events to engage consumers.
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports, founded in 2003, has achieved remarkable 4,000% revenue and audience growth. CEO Erika Ayers, a digital innovation leader, has driven Barstool's success by embracing failure, scaling culture, focusing on authentic content, and adapting in the evolving media landscape. The company's distinctive cultural DNA remains intact amid its significant expansion.
Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas
In a recent podcast, Daniel Cherry, Senior VP at Adidas, shared insights from his marketing journey. From party promotion to brand partnerships, he emphasized the importance of understanding culture, leveraging brand success, and staying relevant. His advice for marketers includes embracing failure and nurturing a supportive community for career growth and success.
Dustin Godsey, CMO at The Milwaukee Bucks on developing a successful, global brand
In this episode of the Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Godsey, chief marketing officer at the Milwaukee Bucks to discuss how the Milwaukee Bucks built a championship culture and mentality that led the team to the 2021 NBA triumph and helped develop a successful, global brand.
How Budweiser Builds Community and Relevance by Tapping Into Passion Points With Todd Allen, Budweiser’s VP Of Global Marketing
In today’s Episode of The Speed of Culture, Todd Allen, vice president of global marketing at Budweiser, joins Suzy founder and CEO Matt Britton to discuss leading brand marketing initiatives on a global scale. Budweiser launched one of its largest campaigns yet as a global partner of the FIFA World Cup.