consumer trends consumer trends

Speed Of Culture Podcast Interview | Rick Gomez on Target's Evolving Retail Strategy

Renowned retail guru Matt Britton shares valuable industry insights in his latest podcast episode, featuring Target leader Rick Gomez. Rick discusses the importance of adapting to dynamic customer needs and shares key lessons for aspiring marketers. Target's focus on affordability, wellness trends, and omnichannel approach sets them apart in the retail landscape.

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Apparel, Podcast, Retail, Tech Apparel, Podcast, Retail, Tech

Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.

Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.

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Apparel, Retail, Tech Apparel, Retail, Tech

Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America

Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the what and why of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.

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Apparel, Podcast, Retail, Tech Apparel, Podcast, Retail, Tech

Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s

Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.

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Podcast Podcast

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Uber revolutionized ride-sharing and ventured into advertising. Mark Grether, Uber Advertising's vp and general manager, discusses its growth and engagement strategies. He has a strong background in digital disruption and assists companies in various sectors. Key takeaways include audience-centric advertising, talent nurturing, and unlocking advertising opportunities through first-party data on delivery and mobility sides.

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Podcast Podcast

The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success

Barstool Sports, founded in 2003, has achieved remarkable 4,000% revenue and audience growth. CEO Erika Ayers, a digital innovation leader, has driven Barstool's success by embracing failure, scaling culture, focusing on authentic content, and adapting in the evolving media landscape. The company's distinctive cultural DNA remains intact amid its significant expansion.

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Podcast Podcast

Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven

In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.

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Podcast Podcast

Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer 

Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial, shared insights into the future of digital banking. Ally's journey from traditional to digital banking coincided with the rise of the iPhone, attracting both tech-savvy youth and sophisticated older customers. Andrea discussed leveraging gaming for financial education and influencing college athletics. Despite challenges, Ally has excelled, serving 11 million customers with $138 billion in retail deposits.

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Podcast Podcast

Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start

Lara Balazs, an industry leader, shares her career insights in a podcast. She emphasizes branding, initiative, diverse experiences, mentorship, authentic leadership, balance, technological readiness, and resilience. Key takeaways include the enduring relevance of brand power, the importance of authenticity in business communication, the benefits of reverse mentoring and networking, and the transformation toward authentic and empathetic leadership led by women.

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Podcast Podcast

Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White

William White, Walmart's Chief Marketing Officer, shares valuable insights in a conversation about balancing tradition and innovation in marketing. He emphasizes the importance of curiosity and adaptability, emphasizing Walmart's focus on community engagement, trust-building, and innovative strategies for growth. The discussion also highlights the challenges and strategies faced during the pandemic.

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Podcast Podcast

Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas

In a recent podcast, Daniel Cherry, Senior VP at Adidas, shared insights from his marketing journey. From party promotion to brand partnerships, he emphasized the importance of understanding culture, leveraging brand success, and staying relevant. His advice for marketers includes embracing failure and nurturing a supportive community for career growth and success.

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GoGo Squeeze CMO Mark Edmonson On Scaling a CPG Brand in 2023 and Beyond

In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.

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Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.

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The Gen 2020 Y Brand Quadrant

In order to win in this next decade, where Millennials will rule the household and the C-suite, American brands will need to decide:

  • Am I value OR am I luxury?

  • Am I a utility that helps my customer save time/money OR am I providing an experience valuable enough to look past Amazon for?

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