AI, Keynote Speaker AI, Keynote Speaker

Redefining the Educational Landscape in the Age of Artificial Intelligence

Join us for a groundbreaking keynote session with Matt Britton, consumer intelligence luminary and force behind the innovative platform Suzy. In this episode, we delve deep into the transformative world of artificial intelligence (AI) and its accelerating impact on education, the workforce, and industries at large. As AI continues to evolve at a staggering pace, we are thrust into the sixth wave of innovation, where the boundaries between science fiction and reality blur. Matt Britton offers invaluable insights into how AI is redefining business models, personal development, and even our daily habits

Read More

Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant

Allegiant, a leader in travel and leisure, emphasizes customer experience with strategic partnerships and innovative business models. Executive VP and CMO, Scott DeAngelo, shares how the company stays consumer-centric through surveys, direct engagement, strategic sponsorships, and expansion into luxury travel and entertainment experiences like the Electronic Daisy Carnival.

Read More

Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group

Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group, discusses pioneering efforts to unite assets and artists, harness first-party data, expand revenue opportunities, and cultivate positivity in the latest podcast episode of The Speed of Culture. Weaver’s creative leadership has transformed the company, setting unprecedented industry standards with a focus on authentic artist-fan connections and brand collaborations.

Read More

Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s

Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.

Read More
Cpg Cpg

Playing the Field with FIFA: How Frito-Lay Approaches Modern Marketing with Brett O'Brien, CMO at Frito-Lay North America

PepsiCo and Frito-Lay prioritize consumer-centric operations. In an interview with Brett O’Brien, CMO of Frito-Lay North America, the focus on transparency, sports marketing, and evolving brand storytelling is highlighted. O’Brien's expertise in marketing iconic brands like Lay’s, Cheetos, and Gatorade is evident. The podcast also delves into Frito-Lay's approach in leveraging global events to engage consumers.

Read More
Podcast Podcast

The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media

Paris Hilton has evolved into an influential media personality and entrepreneur, shaping 11:11 Media's future. Krystal Hauserman, 11:11 Media's CMO, has played a key role in this transformation. They have successfully diversified the brand, achieving significant success in retail and entertainment. The discussion also covers the evolving creator-consumer landscape and future consumer engagement opportunities.

Read More
Podcast Podcast

Catching a Ride with Uber: The Brand's Evolution into the Advertising Space with Mark Grether, Vice President, General Manager at Uber Advertising

Uber revolutionized ride-sharing and ventured into advertising. Mark Grether, Uber Advertising's vp and general manager, discusses its growth and engagement strategies. He has a strong background in digital disruption and assists companies in various sectors. Key takeaways include audience-centric advertising, talent nurturing, and unlocking advertising opportunities through first-party data on delivery and mobility sides.

Read More
Podcast Podcast

The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success

Barstool Sports, founded in 2003, has achieved remarkable 4,000% revenue and audience growth. CEO Erika Ayers, a digital innovation leader, has driven Barstool's success by embracing failure, scaling culture, focusing on authentic content, and adapting in the evolving media landscape. The company's distinctive cultural DNA remains intact amid its significant expansion.

Read More

Finance Marketing Strategies to Bank On with Tyrrell Schmidt, CMO at TD Bank

In this episode of the Speed of Culture podcast, Suzy founder and CEO Matt Britton sits down with Tyrrell Schmidt, CMO at TD Bank, to discuss how TD Bank keeps its promise to be “America’s Most Convenient Bank” across generations, the brand’s omnichannel experience for millennials and the importance of leveraging customer insights.

Read More

Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.

Read More