Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group, discusses pioneering efforts to unite assets and artists, harness first-party data, expand revenue opportunities, and cultivate positivity in the latest podcast episode of The Speed of Culture. Weaver’s creative leadership has transformed the company, setting unprecedented industry standards with a focus on authentic artist-fan connections and brand collaborations.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.
The First Influencer: Exploring Paris Hilton’s Journey from Icon to Entrepreneur with Krystal Hauserman, Chief Marketing Officer of 11:11 Media
Paris Hilton has evolved into an influential media personality and entrepreneur, shaping 11:11 Media's future. Krystal Hauserman, 11:11 Media's CMO, has played a key role in this transformation. They have successfully diversified the brand, achieving significant success in retail and entertainment. The discussion also covers the evolving creator-consumer landscape and future consumer engagement opportunities.
All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty
Ulta Beauty is America's top beauty destination, offering 25,000+ products from 500+ brands. Karla Davis, vp of integrated marketing, shares insights on Ulta's success, focusing on their unique brand, loyalty programs, and delivering exceptional beauty experiences for customers. Key points include the all-in-one beauty destination concept, the success of Ultamate rewards, the significance of content, and the importance of an omnichannel experience.
The Importance of Personalization and Customization for Gen Z Beauty Products
Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic
In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.