Matt is a serial entrepreneur and hustler, getting his start at Boston University and becoming somewhat of a legend as a club promoter in the area. After building a reputation, he began to engage with local companies who wanted to advertise at his events and leverage his network of 75 college student promoters to help promote their businesses. That was the foundation for his first marketing agency, The Magma Group. After a couple of twists and turns and the dot com crash in the early 2000s, he ultimately started a second agency called Mr. Youth (which later rebranded to MRY), a full stack marketing agency and one of the first to run social marketing for big brands. As a part of MRY, he built software called CrowdTap to help manage and incentivize a massive network of college reps, not too unlike the network of college promoters he had built in his early days. CrowdTap was the foundation for the business he runs today called Suzy.