Speed Of Culture Podcast Interview | HP's CMO John Koller on Customer-Centricity & AI in Branding and Marketing
Speed Of Culture Podcast Interview | Win-Win-Win at Play: A Deep Dive into Klarna's eCommerce Success
In a recent podcast episode, Klarna's CMO, David Sandstrom, shares insights on Klarna's success. With experience from major agencies and diverse industries, he emphasizes aligning incentives with customers, recognizing eCommerce trends, and taking a hands-on approach to leadership. He advocates for a customer-centric model and staying abreast of emerging trends.
Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America
Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the what and why of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.
Unveiling Moderna: A Journey of Science, Humanity, and Innovation with Chief Brand Officer, Kate Cronin
Moderna's chief brand officer, Kate Cronin, transitioned from science to PR and now leads the company's reputation and brand strategy. She aims to strengthen the connection with consumers, refine brand presence, and communicate Moderna's narrative through an edutainment approach. The company targets diverse audiences to promote preventive vaccination and advocates for taking risks and pushing boundaries.
Blending Travel, Leisure, and Branding with Scott DeAngelo, Executive Vice President and CMO at Allegiant
Allegiant, a leader in travel and leisure, emphasizes customer experience with strategic partnerships and innovative business models. Executive VP and CMO, Scott DeAngelo, shares how the company stays consumer-centric through surveys, direct engagement, strategic sponsorships, and expansion into luxury travel and entertainment experiences like the Electronic Daisy Carnival.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group, discusses pioneering efforts to unite assets and artists, harness first-party data, expand revenue opportunities, and cultivate positivity in the latest podcast episode of The Speed of Culture. Weaver’s creative leadership has transformed the company, setting unprecedented industry standards with a focus on authentic artist-fan connections and brand collaborations.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.
From Meaningful Storytelling to Measurable Success with Dana Marineau, Chief Marketing Officer at Rakuten
Why Authenticity Is King in the Marketplace With StockX CMO Deena Bahri
In today’s episode of The Speed of Culture, Matt Britton talks to Deena Bahri, CMO at StockX, about the unique shift in buying attitudes for cultural consumer products.