DORM ROOMS GO TV-SET-FREE AS MILLENNIALS CHANGE THEIR HABITS
The college dorm room of today hasn't changed a lot from previous decades -- there are still the extra-long twin beds, the too-small closets, the questionable wall art and, of course, the hidden fake IDs. Yet one thing is conspicuously absent -- the TV set. A dozen years ago, kids were carting small or medium-size TVs into their new educational oases. Not this generation.
Marketing shift seen for Millennial generation
To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an innocence lost generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.