Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial, shared insights into the future of digital banking. Ally's journey from traditional to digital banking coincided with the rise of the iPhone, attracting both tech-savvy youth and sophisticated older customers. Andrea discussed leveraging gaming for financial education and influencing college athletics. Despite challenges, Ally has excelled, serving 11 million customers with $138 billion in retail deposits.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
Lara Balazs, an industry leader, shares her career insights in a podcast. She emphasizes branding, initiative, diverse experiences, mentorship, authentic leadership, balance, technological readiness, and resilience. Key takeaways include the enduring relevance of brand power, the importance of authenticity in business communication, the benefits of reverse mentoring and networking, and the transformation toward authentic and empathetic leadership led by women.
Balancing Tradition and Innovation as CMO of the Fortune 1 Company With Walmart Chief Marketing Officer William White
William White, Walmart's Chief Marketing Officer, shares valuable insights in a conversation about balancing tradition and innovation in marketing. He emphasizes the importance of curiosity and adaptability, emphasizing Walmart's focus on community engagement, trust-building, and innovative strategies for growth. The discussion also highlights the challenges and strategies faced during the pandemic.
The Speed of Culture Podcast: The Incredible Journey of Kofi Amoo-Gottfried to CMO of DoorDash
Kofi Amoo-Gottfried, DoorDash's CMO, shares his journey from Ghana to global marketing success. Embracing change and risk, he prioritizes support for restaurants and dashers. DoorDash empowers small businesses, expands internationally, and fine-tunes its ad platform. Kofi's story highlights the importance of curiosity, kindness, and resilience in business and life.