Apparel, Podcast, Retail, Tech Apparel, Podcast, Retail, Tech

Winning in Sports and Entertainment with Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media

Blake Griffin and Ryan Kalil, Co-Founders of Mortal Media, join Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They delve into the synergy of sports and business and share their inspiring journey from athletics to film production. Their story underscores their unwavering passion, discipline, and resilience in the face of criticism. Blake and Ryan also touch upon their early projects, including the remake of White Men Can't Jump, their exciting partnership with Sony Pictures, and their investment in Swaybox Studios.

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Apparel, Retail, Tech Apparel, Retail, Tech

Consumer Centricity to Fuel Growth with Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America

Pamela Forbus, SVP, Chief Marketing Officer at Pernod Ricard North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Pamela delves into Pernod Ricard's effort to reimagine its marketing strategy amidst the pandemic, the importance of leveraging data to understand the what and why of consumer behavior, and how they’re adapting to the consumer-activist and alcohol-conscientious Gen Z.

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GoGo Squeeze CMO Mark Edmonson On Scaling a CPG Brand in 2023 and Beyond

In the latest episode of The Speed of Culture podcast, Mark Edmonson, CMO at Materne North America-GoGo squeeZ, joins Suzy founder and CEO Matt Britton to discuss marketing in a rapidly evolving environment. Edmonson shares his journey and demystifies the process of growing and scaling a major brand like GoGo squeeZ.

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How Cadillac Wins at Brand Marketing With CMO Melissa Grady Dias

The auto industry is famous for relying on history and tradition. But in today’s world, that alone might not be enough to appeal to new generations and thrive as a business. For that reason, iconic brands like Cadillac put in a lot of effort to take that nostalgia and power from the past and propel it into the future. To understand what the company is doing to drive those efforts, we invited Melissa Grady Dias, the chief marketing officer at Cadillac.

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Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic

In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.

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DORM ROOMS GO TV-SET-FREE AS MILLENNIALS CHANGE THEIR HABITS

The college dorm room of today hasn't changed a lot from previous decades -- there are still the extra-long twin beds, the too-small closets, the questionable wall art and, of course, the hidden fake IDs. Yet one thing is conspicuously absent -- the TV set. A dozen years ago, kids were carting small or medium-size TVs into their new educational oases. Not this generation.

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Marketing shift seen for Millennial generation

To be sure, that generation has also been reshaped by nontech events. The class of 2015, for example, is an innocence lost generation forever changed by the sobering terrorist attacks of Sept. 11, 2001, and the economic recession at the end of the decade, said Matt Britton, Mr Youth founder and chief executive officer.

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