Reviving an Iconic Fashion Brand in Modern Retail with Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co.
Megan Brophy, Vice President of Marketing at Abercrombie & Fitch Co., joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Megan shares exclusive insights on rejuvenating an iconic brand like Abercrombie, traces the evolution of Hollister, and delves into the pivotal role that advocacy plays in not only boosting revenue but also cultivating devoted brand enthusiasts.
Shaping a New Era in Music with Maria Weaver, President of Warner Music Experience (WMX) at Warner Music Group
Maria Weaver, president of Warner Music Experience (WMX) at Warner Music Group, discusses pioneering efforts to unite assets and artists, harness first-party data, expand revenue opportunities, and cultivate positivity in the latest podcast episode of The Speed of Culture. Weaver’s creative leadership has transformed the company, setting unprecedented industry standards with a focus on authentic artist-fan connections and brand collaborations.
Empowering Gen Zalpha in a Phygital World with Kristin Patrick, EVP & Chief Marketing Officer at Claire’s
Kristin Patrick, EVP & CMO of Claire’s, discusses the brand’s 60-year history and initiatives like empowering Gen Zalpha and merging physical and digital strategies. She has driven remarkable results in omnichannel retail, fashion, and entertainment. At Rakuten, Marineau boosted brand awareness by 4.5 points and increased buyers by 10% through a Super Bowl campaign featuring Alicia Silverstone.
All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty
Ulta Beauty is America's top beauty destination, offering 25,000+ products from 500+ brands. Karla Davis, vp of integrated marketing, shares insights on Ulta's success, focusing on their unique brand, loyalty programs, and delivering exceptional beauty experiences for customers. Key points include the all-in-one beauty destination concept, the success of Ultamate rewards, the significance of content, and the importance of an omnichannel experience.
Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas
In a recent podcast, Daniel Cherry, Senior VP at Adidas, shared insights from his marketing journey. From party promotion to brand partnerships, he emphasized the importance of understanding culture, leveraging brand success, and staying relevant. His advice for marketers includes embracing failure and nurturing a supportive community for career growth and success.
Brooks Brothers CMO Ken Ohashsi On How a 200-Year-Old Brand Pivoted to Athleisure Wear During the Pandemic
In today’s episode of The Speed of Culture, Matt Britton talks to Ken Ohashi, CEO of Brooks Brothers, about bringing a brand’s DNA into focus. Ken is a marketing expert with years of experience in the retail industry with brands like Aéropostale and the Authentic Brands Group. Having acquired the iconic suit brand Brooks Brothers prior to the pandemic, Ken found himself navigating a new, potential post-office wear world during the Covid-19 pandemic and what that means for a brand synonymous with formal wear.