Unraveling Global E-Commerce Controversies: Matt Britton's Keynote Insights on Amazon's Strategic Moves
Unraveling Global E-Commerce Controversies: Matt Britton's Keynote Insights on Amazon's Strategic Moves
Modernizing an Iconic Brand with Linda Lee, CMO, Meals & Beverages at Campbell Soup Company
The Art of Failing: Erika Ayers, CEO of Barstool Sports on Failing Fast and Why It Matters to Drive Success
Barstool Sports, founded in 2003, has achieved remarkable 4,000% revenue and audience growth. CEO Erika Ayers, a digital innovation leader, has driven Barstool's success by embracing failure, scaling culture, focusing on authentic content, and adapting in the evolving media landscape. The company's distinctive cultural DNA remains intact amid its significant expansion.
Transforming The Slurpee For A New Generation With Marissa Jarratt, EVP & Chief Marketing Officer At 7-Eleven
In this engaging podcast episode, Marissa Jarratt, Executive Vice President and Chief Marketing and Sustainability Officer at 7-Eleven, discusses her inspiring journey to the top. From dreams of being a Dallas Cowboys cheerleader to a 14-year stint at PepsiCo, Marissa shares her valuable insights into personal and professional growth. The conversation dives deep into her current role at 7-Eleven, revealing how she tackled customer demographics, utilized transaction and customer data, and faced the unique challenges of the convenience store industry. She opens up about her efforts to modernize the iconic 7-Eleven brand, including her successful rebranding of the Slurpee brand and her commitment to sustainability. This episode is packed with practical advice for those looking to emulate her path to success, urging listeners to take risks, embody good behavior, and foster curiosity.
Embracing the Slop With Ally Financial’s Chief Marketing Officer Andrea Brimmer
Andrea Brimmer, Chief Marketing and PR Officer at Ally Financial, shared insights into the future of digital banking. Ally's journey from traditional to digital banking coincided with the rise of the iPhone, attracting both tech-savvy youth and sophisticated older customers. Andrea discussed leveraging gaming for financial education and influencing college athletics. Despite challenges, Ally has excelled, serving 11 million customers with $138 billion in retail deposits.
Lara Balazs, Chief Marketing Officer at Intuit, On Why The Bottom Of The Marketing Funnel Is Not Where You Start
Lara Balazs, an industry leader, shares her career insights in a podcast. She emphasizes branding, initiative, diverse experiences, mentorship, authentic leadership, balance, technological readiness, and resilience. Key takeaways include the enduring relevance of brand power, the importance of authenticity in business communication, the benefits of reverse mentoring and networking, and the transformation toward authentic and empathetic leadership led by women.