The auto industry is famous for relying on history and tradition. But in today’s world, that alone might not be enough to appeal to new generations and thrive as a business. For that reason, iconic brands like Cadillac put in a lot of effort to take that nostalgia and power from the past and propel it into the future. To understand what the company is doing to drive those efforts, we invited Melissa Grady Dias, the chief marketing officer at Cadillac.