At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
All Things Beauty All in One Place With Karla Davis, VP of Integrated Marketing & Media at Ulta Beauty
Ulta Beauty is America's top beauty destination, offering 25,000+ products from 500+ brands. Karla Davis, vp of integrated marketing, shares insights on Ulta's success, focusing on their unique brand, loyalty programs, and delivering exceptional beauty experiences for customers. Key points include the all-in-one beauty destination concept, the success of Ultamate rewards, the significance of content, and the importance of an omnichannel experience.
Adapting to Culture to Drive Brand Success With Daniel Cherry III, SVP & General Manager at Adidas
In a recent podcast, Daniel Cherry, Senior VP at Adidas, shared insights from his marketing journey. From party promotion to brand partnerships, he emphasized the importance of understanding culture, leveraging brand success, and staying relevant. His advice for marketers includes embracing failure and nurturing a supportive community for career growth and success.