Matt Britton | Gen Z, AI, & New Consumer Expert

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Revolutionizing Storytelling: Inkitt's AI Innovation & Matt Britton's Keynote Insights

As a renowned AI expert, consumer trend forecaster, and globally recognized keynote speaker, Matt Britton frequently delves into pressing business issues. One recent topic focuses on the use of AI in revolutionary storytelling platforms, like Inkitt, that aretransforming fan fiction and the digital publishing industry.Inkitt, a startup backed by Khosla Ventures, is a self-publishing platform that uses Artificial Intelligence (AI) to edit, distribute, and sell promising works through its Galatea app. To amplify its presence in the competitive tech landscape, the startup recently released an AI feature that generates fan fiction based on popular stories on the app. Essentially, this means readers can select their beloved Galatea story, pick the names and settings they prefer, and AI handles the rest. It's a tailored, immersive experience designed to resonate with passionate readers.Here's where it gets even more interesting: Inkitt pays authors an equal royalty for fan fiction created by readers as they earn from original title sales. Why? By giving readers an active role in the narrative, it sustains their interest in the vast universe created by Inkitt’s pool of half a million authors. In fact, Inkitt raised $37 million in Series C funding earlier this year from big backers such as Khosla and Kleiner Perkins due to this innovative business model.Despite potential concerns of displacing authors with AI-generated content, Inkitt's CEO, Ali Albazaz, regards AI as a mutually beneficial innovation. By generating stories tailored to reader interests, he believes authors can reach a wider audience, resulting in higher revenue from AI-inspired narratives. It's an approach that directly contrasts concerns in the literary sector such as Amazon's AI use for audiobook voiceovers, which instigated a backlash from narrators and producers. Albazaz emphasizes the transformative role AI can play in reshaping the publishing industry while enriching readers’ experience.Inkitt's AI tool, a significant advancement in creative expression within the creator economy, utilizes technology in reshaping fan fiction creation and revenue distribution mechanisms. Walking the avenue of innovation in the publishing realm, Inkitt's mission is simple – empower both authors and readers in a symbiotic relationship and pave the way for a new epoch of storytelling and engagement in the digital era.Matt Britton, using his dynamic storytelling style, carefully crafts and delivers his keynotes to bring these complex yet intriguing topics to life. Balancing his energetic delivery with in-depth knowledge and practical insights gleaned from his experience in consulting for over half of Fortune 500, Matt creates a memorable experience for corporate audiences at workshops, offsites, and conferences alike. His interactive sessions keep audiences engaged and inspire them to explore new ways of thinking about commonplace business issues.Besides his speaking platform, Matt is also an entrepreneur and currently serves as the CEO of Suzy, a market research software platform that has raised more than $100 million to date. His entrepreneurial background further strengthens his ability to predict consumer trends, guiding corporates to leverage emerging technologies like AI and adapt to the fast-paced modern marketplace.So, how are AI innovations like Inkitt affecting the business landscape? What is the societal and cultural impact of these technological advancements? How can you equip your company to harness the remarkable potential of such disruptions? For cutting-edge insights into these questions and more, there’s no better guide than Matt Britton.Contact Matt Britton today to uncover the future of your industry. Whether it's exploring the nuances of AI-generated storytelling or understanding the influence of the creator economy on worldwide markets, Matt Britton will bring not just the "what" and "how," but more importantly, the "why" right onto your conference room's projection screen. Connect with Matt to learn more about his keynote speaking platform. Remember, the future is not waiting; keep one step ahead with insights from the best in the business.