UpNext w/ Gabriella Mirabelli | Matt Britton | Suzy & On Demand Insights.
Change is not only constant, but accelerating. To be competitive, business needs to move at the speed of culture. Failure to do so risks irrelevance. So what’s a brand to do?
Assume nothing. Ask questions. Innovate. Don’t rest on your laurels.
Ok, sure … but how?
Matt Britton, founder and CEO of Suzy™, saw this need and created a solution. A modern day Don Draper, Matt recognized where the gaps were and created Suzy, a real-time consumer intelligence software that takes the targets off consumers’ backs and instead invites them into the conversation. Truly successful marketing requires understanding, not just targeting.
Topics include:
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How Suzy empowers brands by providing real-time insights on the questions they need answered.
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The value of demystifying and democratizing research.
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How brands should be thinking about data and insights.
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Why research has limits, but its guidance stops your business from flying blind and is the best way to identify (and hit) your targets.
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How the shifts in Matt’s business reflect the evolution of consumers’ relationship with technology.
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Why putting people at the center of your business is always a sound strategy.
Matt Britton is the founder and CEO of Suzy™. He is a prolific new media entrepreneur and America’s leading expert on the millennial generation, having consulted for over half of the Fortune 500 over the past two decades. Matt’s unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow is what separates him and offers unique value for his clients.
Matt’s bestselling book, titled YouthNation – which debuted at #1 on Amazon’s business book list – has created the modern day roadmap for corporations large and small alike to approach a generation with power and influence unlike any other emerging demographic in history.
In 2002, Matt founded MRY, a digital and social media marketing services agency, which he would grow from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent Global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the Millennial Generation. In 2011, MRY was acquired by the Publicis Groupe.In 2016, Matt joined CrowdTap® as CEO. a company he incubated and spun-off from MRY in 2011.
In 2017, Crowdtap® was renamed as: Suzy™.
Suzy™ is a consumer intelligence platform which is being touted as ‘Siri for brands’. It brings the voice of real consumers directly to brands at scale and at the speed of culture. It helps companies like Netflix, Coca-Cola, P&G, J&J, Citibank, Verizon, Nintendo, & Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth. Suzy™ has secured over $15 Million in Venture capital to date from investors that include The Foundry Group, Tribeca Venture Partners, fashion icon Kenneth Cole, & NBA star Kevin Durant.