I have been asked many times if Suzy pursues business in the political sector and my answer has always been NO

• I don’t believe it’s fair for our employees to act on business against their political beliefs
• Political business is not recurring revenue
• Right now politics in America is far too polarizing so a “church and state” separation of sorts is justified

If I were running one of the big social platforms I would simply “pull out” of the entire political sphere. I would attempt to not only shut off political advertising as Twitter has, but also block any keyword or user content that even touched a political issue or politician. Most people that use social media seem to despise political content on the platforms anyway.I fully respect the other side of this argument. Some say these platforms should not be an “arbiter of truth” and the openness of the platforms is part of their power. However many platforms have longed blocked advertisers in tobacco, CBD, and other categories which have made them have to choose which issues count for quite some time.

The beauty of the original premise of social media was to help people connect and the dominant creep of political sentiment has now caused it to become quite divisive. It may be time to wave the political “white flag”