Matt Britton | Gen Z, AI, & New Consumer Expert

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Unveiling the Future of Business: Matt Britton's Dynamic Keynote on Navigating Technology, Security, and Strategic Foresight

Renowned industry veteran and global keynote speaker, Matt Britton, is no stranger to navigating the ever-changing landscapes of technology, business, and culture. His signature high-energy delivery style has consistently engaged and informed a myriad of corporate audiences at workshops, offsites, and conferences. Known for his strategic prowess, sound insights, and dynamic storytelling approach, Matt's keynote presentations are built around pressing issues making an impact on businesses, culture, and society.A recent cybersecurity incident has once again thrust the complex relationship between business and technology into the forefront of global conversations–the aftermath of a major tech outage caused by an unfortunate update from the security firm CrowdStrike. This event managed to crash nearly 8.5 million PCs, primarily in the banking, finance, and travel industries, leading to a ripple effect of complications, including thousands of cancelled flights and payment mishaps in supermarkets. The incident casts a spotlight on the interconnectedness of today's sophisticated technology systems and raises pressing questions about the reliance on legacy systems and potential design flaws in widely-used software like Windows.Microsoft confirmed that the ousting was not a system malfunction of Windows in itself, but largely due to the third-party software by CrowdStrike. It has drawn attention to the heavy reliance on security software like CrowdStrike as a 'checkbox' feature for regulatory compliance, illustrating a single point of failure for several organizations. The incident asks imperative questions relating to why anti-malware software operates at such a critical level in the system and why, when an error occurs, it has the potential to crash the entire system.Matt Britton, an AI expert and CEO of the market research software platform, Suzy, deftly discusses these concerns during his keynote presentations. With a vast experience consulting for more than half of the Fortune 500 companies, Britton's entrepreneurial background provides a unique lens through which he navigates these talks.The aftermath of this incident also invites concerns about Microsoft's interoperability agreement with the EU, which grants third parties like CrowdStrike access to specific security-related APIs. It's important to consider the necessity of such high-level access, especially when alternative operating systems like iOS and Chrome OS eject the need for antivirus software due to their high grade, background software surveillance blocking system designs.Britton's sessions will dive deep into the future prospects for Windows as an operating system. The conversation probes into what Microsoft dreams 'Windows' will be in the forthcoming decade, given the shift towards ARM processors and edge computing. It sparks dialogues about the trade-offs between open systems and security, alongside the role third-party security solutions will or should play in enterprise environments.Above all, this 'blue screen of death' incident serves as a vital reminder of the intricate web of vulnerabilities entrenched within contemporary technology systems. It accentuates the urgent need for comprehensive debates around software design, enhanced security practices, and setting forward-looking directions for operating systems like Windows.In his keynote presentations, Britton expertly connects the dots between technology and business, turning complexities intocomprehensible narratives. He inspires leaders and organizations to navigate confidently through turbulent times leveraging strategic foresight and understanding of contemporary issues.Why wait to get ahead of the curve? Matt Britton is not just ready to enlighten your corporate audience; he's excited to. Don't just listen, participate in the conversation that shapes your future. Reach out and learn more about Matt's dynamic keynote speaking platform. Seize the opportunity, shape your perspective, and prepare your team for the fast-evolving future of business in a digital world.