The Millennial B2B Disruption

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Live From São Paulo

In São Paulo, Matt delivered his largest keynote to date in front of over 10,000 marketing and technology executives from Latin America and around the world at the Universo Totvs event.

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Matt's keynote discusses various trends and shifts in consumer behavior, including the prioritization of experiences over possessions among millennials and the rise of digital platforms, and highlights the importance for businesses to adapt to these changes in order to succeed.

1. Understanding millennial thinking is crucial for businesses as they make important buying decisions, and Gen Z will soon overtake Gen X in global spending power.

2. 💰 The world's wealth divide is causing economic and social upheaval, but businesses can take action to address it, especially in America where there is a significant wealth gap between coasts and the middle of the country.

3. 📺 Brands must adapt to the programmatically targeted advertising of Apple TV as traditional TV is being replaced by YouTube and other digital platforms.

4. 👥 People are acting younger and urbanization is causing gentrification, leading to changes in social norms and preferences among millennials.

5. 💼 Millennials prioritize experiences over material possessions, leading to a shift in the American dream towards a free agent movement, with companies moving to cities and embracing flexible workspaces to retain talent.

6. 📸 Social media has shifted the focus from material possessions to experiences, leading to a trend of seeking out experiences solely for the purpose of sharing them on platforms like Instagram.

7. 💰 Young people prioritize experiences over possessions, leading to the rise of e-sports, travel as a status symbol, and booming live events, while on-demand service platforms like TaskRabbit and first-party data collection become increasingly valuable.

8. 🛍️ New retail models are changing the way consumers shop, while Amazon's Alexa product is creating private label brands that may lead to antitrust issues with the government.

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