#1 Advice For Consumer Marketers? Avoid THE MIDDLE
The top piece of advice I give to consumer marketers in this everlasting “barbell economy” is to AVOID THE MIDDLE at all costs.
- Focus on the value side and focus on utility and supply chain efficiencies providing the best product at the lowest possible price. — Walmart, Vizio, Dollar Store, Southwest Airlines
- Focus on the Luxury market: with storytelling, product innovation and premium time-saving services. — Apple, Net a Porter, Aman Hotels, Prada, Jet Smarter
At all costs though… avoid the middle.
Moving forward our nation’s most prolific brands will have to increasingly make tough choices and “pick a side” in order to contend with the eroding middle class.