Matt Britton | Gen Z, AI, & New Consumer Expert

View Original

#1 Advice For Consumer Marketers? Avoid THE MIDDLE

The top piece of advice I give to consumer marketers in this everlasting “barbell economy” is to AVOID THE MIDDLE at all costs.

  • Focus on the value side and focus on utility and supply chain efficiencies providing the best product at the lowest possible price. — Walmart, Vizio, Dollar Store, Southwest Airlines
  • Focus on the Luxury market: with storytelling, product innovation and premium time-saving services. — Apple, Net a Porter, Aman Hotels, Prada, Jet Smarter

At all costs though… avoid the middle.

Moving forward our nation’s most prolific brands will have to increasingly make tough choices and “pick a side” in order to contend with the eroding middle class.

https://www.youtube.com/watch?v=6_yltch19qI?rel=0