Matt's Squarespace Blog


The Kevin Hart Formula For Social Media Leverage

The Kevin Hart Formula For Social Media Leverage

Kevin Hart is one of the smartest and hardest personal brand marketers in the world.

He’s sold out NFL stadiums as a comedian. He’s starred in hit movies, countless TV appearances. He’s in the process of creating an empire.

Kevin understands one thing very clearly when it comes to building an empire:

Why Facebook Just Eradicated Influencer Marketing As We Know It

Why Facebook Just Eradicated Influencer Marketing As We Know It

For the last 2 to 3 years many marketers have been making tough decisions whether to pay an influencer to organically drive awareness through their own audience or pay Facebook/Instagram to reach consumers through targeted paid media...

Corporate America: It’s Time To Mandate The “Shadow Board”

Corporate America: It’s Time To Mandate The “Shadow Board”

It is frightening to see how many of our nation’s great storied organizations are being run by all-white and predominately male boards of directors. Boards that despite their stature and achievements, are so very out of touch with the millennial dominated culture we live in today. Without being hardwired during their formative years in a world of technology, the boards of these legacy companies are being driven by decisions of a world that no longer exists.