What happens when Alexa has an opinion on products you should purchase? The new way Amazon plans to commoditize brands.
It happened. Today the FCC marked the end of Net Neutrality. Many do not understand what this means, or even think it matters. Make no mistake though, today’s decision is going to affect you in more ways than you can imagine both personally and professionally. In many ways the world has changed in an instant…
During the first 24 Hours of 2018 the noise in the marketing world has been deafening about the ultimate lapse in judgement made by YouTube megastar Logan Paul, who made many feel he sensationalized suicide in exchange for views in a now deleted video posted this past weekend that has gone viral for all the wrong reasons. (For which he has since apologized profusely about)
In August 2017, I wrote a story for Forbes where I made 10 key predictions for the Fall & Holiday season. What’s amazing is that even though I delivered my predictions as recently as August, so much has evolved since then in our world. Change is accelerating and in some ways predicting the future is harder than ever.
It’s always fun to take a look back and see how I did… so let’s see just how right (or wrong I was):
Kevin Hart is one of the smartest and hardest personal brand marketers in the world.
He’s sold out NFL stadiums as a comedian. He’s starred in hit movies, countless TV appearances. He’s in the process of creating an empire.
Kevin understands one thing very clearly when it comes to building an empire:
Be honest with me.
When is the last time you and your family huddled around to watch a TV Episode that wasn’t sports related?
For the last 2 to 3 years many marketers have been making tough decisions whether to pay an influencer to organically drive awareness through their own audience or pay Facebook/Instagram to reach consumers through targeted paid media...
It is frightening to see how many of our nation’s great storied organizations are being run by all-white and predominately male boards of directors. Boards that despite their stature and achievements, are so very out of touch with the millennial dominated culture we live in today. Without being hardwired during their formative years in a world of technology, the boards of these legacy companies are being driven by decisions of a world that no longer exists.
As the annual upfronts kick into full gear in NYC this week I couldn’t help but marvel at the irony of a rumor out of the Apple world which could indeed end up destroying the TV business model as we know it.